Direct private API access to store data is limited to Premium members.
A merchant planning a custom private integration should include the Premium plan and its starting price in the budget.
Evidence source ↗
Shoptet
Shoptet is a hosted e-commerce platform for building and operating online stores. It includes store administration, payment and shipping tools, and a marketplace of extensions.
Editorial overview
Aggregated Overview
The platform combines hosted storefronts, store operations, local payment and shipping options, extensions, and a mobile administration app. Public G2 evidence is limited to five reviews, so sentiment and support assessments carry lower confidence.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Shoptet Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Best suited to
Small and midsize sellers seeking a hosted store with built-in administration and integrations aimed at Czech and nearby Central European commerce.
Look elsewhere if
Businesses needing an unrestricted, self-hosted platform or direct private API access on a standard plan should assess other options or Shoptet Premium, and should evaluate alternatives such as Shopify instead.
Platforms
Android, iOS, REST API, SaaS, Web
TechZella assessment
8.0/10
Overview
Shoptet is a hosted platform for creating and operating online stores. The service combines storefront templates with product and order administration, payments, shipping, invoicing, and optional extensions.
Its features and integrations have a strong Central European focus. The English-language site documents connections to Pohoda accounting, Heureka, Seznam, Glami, Allegro, and Czech delivery carriers. Store administration can be used in English, but merchant-written content is not automatically translated.
Shoptet includes web hosting in its plans and offers a permanent free tier alongside paid subscriptions. Businesses planning private custom API access should note that Shoptet reserves that access for Premium members.
Shoptet — What Sets It Apart?
These are the product-specific differences that may matter when deciding whether the software fits your workflow. They are based on documented evidence rather than a universal ranking.
- A permanent free tier supports up to 10 products, while paid plans scale by product caps and included features.
- The hosted service combines store hosting with locally oriented payments, carriers, marketplace connections, and accounting integrations.
- Private access to store data through the REST API is reserved for Premium members; extension developers have a separate partner access route.
6 key claims verifiedOur editorial team checked this profile against vendor documentation, pricing information, product documentation. Supported by 5 documented sources.
Shoptet Pros & Cons
Pros
- Hosted plans include web hosting.
- A permanent free plan and a separate 30-day Enterprise trial are available.
- Plan limits and administrator counts are stated clearly.
- Local-market payment, carrier, accounting, and marketplace connections are documented.
- CSV, XML, and XLSX import options support store migration.
Cons
- The Free plan is limited to 10 products and one administrator.
- The mobile administration app is not available on the permanent Free plan.
- Private API access for store owners requires Shoptet Premium.
- Optional add-ons can have separate third-party charges.
- Merchant-written store and product content is not automatically translated.
Shoptet Gotchas & Operational Limits
These are documented constraints or practical friction points that may matter before you adopt the product.
The Shoptet mobile app is not available to stores on the permanent Free plan.
A free-tier user cannot rely on the native app for mobile order and product administration.
Evidence source ↗Extensions may be sold separately, and external developers can set their own charges.
The subscription price may not cover every integration or workflow a store needs.
Evidence source ↗Shoptet Pricing & Plans
Free
0 CZK
month
Permanent plan; up to 10 products, 28 additional features, basic support, and one store administrator. Prices exclude VAT.
Check current pricing →Basic
440 CZK
month
Up to 100 products, 51 additional features, enhanced support, and three store administrators. Prices exclude VAT.
Check current pricing →Business
1,490 CZK
month
Up to 1,000 products, 59 additional features, enhanced support, and five store administrators. Prices exclude VAT.
Check current pricing →Profi
2,490 CZK
month
Up to 5,000 products, 66 additional features, enhanced support, and unlimited store administrators. Prices exclude VAT.
Check current pricing →Enterprise
4,690 CZK
month
Up to 50,000 products, 74 additional features, priority support, and unlimited store administrators. Prices exclude VAT.
Check current pricing →Shoptet Premium
From 12,000 CZK
month
Tailored plan listing up to 100,000 products, 201 additional features, private REST API, custom design, premium support, and a sandbox. Prices exclude VAT.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Quick Comparison
Compare the product with documented alternatives across the factors that can change a buying decision. Each row is evidence-backed rather than a generic feature checklist.
Shoptet vs. WooCommerce
Documented comparison| Decision factor | Shoptet | WooCommerce |
|---|---|---|
| Pricing model | Monthly Shoptet plans range from 0 to 4,690 CZK for Free through Enterprise; Premium starts at 12,000 CZK per month, excluding VAT. | WooCommerce's core platform is free, with hosting and paid extensions budgeted separately. Source ↗ |
| Hosting responsibility | Shoptet includes web hosting in its subscription plans. | WooCommerce store owners select and pay a hosting provider; WooCommerce estimates typical hosting at $25–$350 per month. Source ↗ |
| Extension model | Shoptet uses its add-ons marketplace; extensions may have separate charges from Shoptet or third-party developers. | WooCommerce is open source and offers paid extensions priced individually; its official pricing page lists example extension prices of $29–$299 per year. Source ↗ |
| Best-fit architecture | A managed hosted store with an administration and hosting maintained by Shoptet. | An open-source commerce platform built for WordPress, with hosting and site operations selected by the merchant. Source ↗ |
Only factors supported by the available research are shown. The comparison is descriptive, not a ranking.
Shoptet Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
At a glance
E-commerce Platform| Decision factor | Shoptet | WooCommerce |
|---|---|---|
| Pricing model | Monthly Shoptet plans range from 0 to 4,690 CZK for Free through Enterprise; Premium starts at 12,000 CZK per month, excluding VAT. | WooCommerce's core platform is free, with hosting and paid extensions budgeted separately. Source ↗ |
| Hosting responsibility | Shoptet includes web hosting in its subscription plans. | WooCommerce store owners select and pay a hosting provider; WooCommerce estimates typical hosting at $25–$350 per month. Source ↗ |
| Extension model | Shoptet uses its add-ons marketplace; extensions may have separate charges from Shoptet or third-party developers. | WooCommerce is open source and offers paid extensions priced individually; its official pricing page lists example extension prices of $29–$299 per year. Source ↗ |
| Best-fit architecture | A managed hosted store with an administration and hosting maintained by Shoptet. | An open-source commerce platform built for WordPress, with hosting and site operations selected by the merchant. Source ↗ |
Only factors supported by the available research are shown. The comparison is descriptive, not a ranking.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Shoptet.
Shoptet Features
Storefront and catalog
- Responsive storefront templates with a visual editor
- Product catalog with plan-based product limits
- Custom domain support across plans
- Product import supported through CSV, XML, and XLSX
Commerce operations
- Order administration
- Invoice generation and VAT-related tools
- Shipping integrations and shipment management
- Shoptet Balu00edky for labels and tracking from the administration
Payments and integrations
- Shoptet Pay payment options include cards, digital wallets, and bank transfer buttons
- Add-on marketplace for integrations, templates, and widgets
- Documented links to Pohoda, Heureka, Seznam, Glami, and Allegro
- Carrier integrations include PPL, u010cesku00e1 pou0161ta, Zu00e1silkovna, DPD, and GLS
API and developer tools
- REST API communicating in JSON
- OAuth 2.0 authorization for addon integrations
- Webhooks documented for event notifications
- Private direct API access for store owners limited to Premium
Mobile administration
- Android and iOS mobile administration application
- Order notifications and product information
- Order picking and EAN scanning documented in product updates
- App unavailable to stores using the permanent Free plan
Demo & Screenshots
Shoptet Specifications
| Deployment | Hosted SaaS |
|---|---|
| Web hosting | Included with plans |
| Mobile app | Android 7+ and iOS 15.1+; unavailable on permanent Free plan |
| API | REST API; JSON; partner addon access and Premium private store access |
| API authorization | OAuth 2.0 for addons |
| Import formats | CSV, XML, XLSX |
| Free trial | 30 days on Enterprise; no payment details required |
| Permanent free plan | 0 CZK/month; up to 10 products and one administrator |
| Annual billing discount | 10% according to official English pricing page |
| Pricing tax treatment | Listed Czech prices exclude 21% VAT |
| Custom domain | Supported; domain registration is not included |
| Company languages | English, Czech, Hungarian, and Slovak administration/storefront support documented |
Deployment & System Footprint
Verified installation, hosting, administration, or environment details that can affect implementation.
| Hosting | Hosted SaaS; web hosting is included with plans. Merchants do not provide their own web server. Source ↗ |
|---|---|
| Mobile administration | Native mobile app for Android 7 or later and iOS 15.1 or later; app access is available for paid plans and trial stores, not Free. Source ↗ |
Migration & Lock-In
Documented portability, standards, export, or switching considerations. No switching-cost score is shown unless the evidence supports one.
Import formats
Shoptet documents imports from CSV, XML, and XLSX when moving store data from another solution.
Evidence source ↗Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.0/10Moderate confidence
The platform combines hosted storefronts, store operations, local payment and shipping options, extensions, and a mobile administration app. Public G2 evidence is limited to five reviews, so sentiment and support assessments carry lower confidence.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Editorial transparency
Our Review Methodology
Key claims are linked to the sources used to verify them. This evidence record is separate from third-party user ratings.
TechZella evaluates software using documented product capabilities, pricing information, usability and value considerations, independent user evidence where available, and competitive context. The assessment is an editorial review, not a hands-on test unless one is explicitly identified. Our editorial assessment is based on 5 documented sources.
What TechZella adds
- A permanent free tier supports up to 10 products, while paid plans scale by product caps and included features.
- The hosted service combines store hosting with locally oriented payments, carriers, marketplace connections, and accounting integrations.
- Private access to store data through the REST API is reserved for Premium members; extension developers have a separate partner access route.
Important limitations
- Private API access for store owners is limited to Premium; standard API use is oriented toward approved addon developers.
- The free plan has a 10-product cap and does not include the Shoptet mobile app.
- Some extensions and integrations may involve separate third-party charges.
Evidence-backed claimsShoptet offers a permanent free plan and a separate 30-day trial. Paid plan product caps vary from 100 to 50,000 products, while Premium starts at 100,000. Shoptet offers hosted stores with web hosting included. Private direct API access to store data is available only to Premium members. The mobile app is available for Android and iOS, but not for Free-plan stores. Shoptet was established in 2008.
The English pricing page lists a 0 CZK Free plan and a 30-day trial on Enterprise without payment details.
View source ↗Verified 2026-10-10The official price list describes the product limits for Basic, Business, Profi, Enterprise, and Premium.
View source ↗Verified 2026-10-10The English product and pricing page states that web hosting is included in every plan.
View source ↗Verified 2026-10-10Shoptet API documentation distinguishes partner addon access from private store-data access for Premium members.
View source ↗Verified 2026-10-10Shoptet's mobile app support page specifies the app stores, operating system versions, and plan eligibility.
View source ↗Verified 2026-10-10Shoptet's company material states the founding year as 2008; an older company history separately records the Czech entity's registration in 2009.
View source ↗Verified 2026-10-10Community feedback
Reviews
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FAQ
Does Shoptet offer a free plan? Yes. The permanent Free plan costs 0 CZK per month and supports up to 10 products and one administrator. It is separate from the 30-day trial.
Is there a free trial? Yes. New stores can use a 30-day trial of the Enterprise plan without entering payment details.
Which platforms does Shoptet support? Store administration is web-based. Its mobile administration app is available for Android 7 and later and iOS 15.1 and later, subject to plan eligibility.
Does Shoptet have an API? Yes. Its REST API uses JSON. Add-on developers use partner access, and private direct access for store owners is limited to Premium members.
What integrations are available? Official material documents integrations or connections for accounting, marketplaces, payments, and delivery. Examples include Pohoda, Heureka, Seznam, Glami, Allegro, PPL, Česká pošta, Zásilkovna, DPD, and GLS.
Can merchants move data from another store? Shoptet documents importing data using CSV, XML, and XLSX formats.
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